Bottled water may not sound like a hot product, and its been taking a lot of flak recently. But Ryan Emmons saw an opportunity when he discovered the naturally filtered and enriched water Hawaii had to offer.
He wanted to bottle and market the water but was aware of the environmental problems used water bottles cause. Ryan wanted an environmentally safe product. He also wanted to help the less fortunate in the world.
The Genesis Of The Idea
Ryan grew up in Santa Barbara but spent plenty of time in Hawaii. He came upon the water idea when he learned about the unique features of Hawaiian water. The water is filtered through 14,000 feet of volcanic rock and becomes enriched in calcium, magnesium, and potassium.
This process also makes the water rich in electrolytes. While in his first year at USC, he teamed up with a college friend, Matt Meyer, and they were able to obtain a lease on a Hawaiian well.
He arranged for Waiakea Water to be shipped to California and packaged in recycled plastic bottles. The packaging process offsets pollution caused by the shipping emissions.
Building The Brand And Giving Back
Ryan built the Waiakea water brand by building a lifestyle brand. In other words, their loyal consumers buy and use the water as part of their lifestyle. They developed the idea of drinking Waiakea water as an ongoing effort to drink healthy and live responsibly.
The company also partnered with PumpAid, a charitable organization that works to provide clean drinking water to communities in need. As a result, the charity has provided 500 million liters of water to African communities.
Why You Need To Keep An Eye On Them
So what’s so special about Waiakea water? The company has grown 4000% since it started in 2012. Considering bottled water was seen as a closed market, dominated by older more established companies, that’s a significant accomplishment. The company has a valuation of $10 million and now ships 122,400 cases a year.
They’re regularly distributed in different locations, including Whole Foods. They’ve opened a new manufacturing facility, and they’ve moved into four countries and two continents. The water is reasonably priced for the market, and its popularity grows steadily.
Learn more about more Waiakea Water: https://www.10bestwater.com/brands/volcanic/