The Fasano hotel chain is one of Brazil’s oldest hotel chains. With its flagship property located on Ipanema Beach, it’s one of the most visible and well-known luxury hotel brands throughout South America. The chain has now expanded into the United States, with its first U.S. property being built on the pristine shores of Miami Beach. This property will encompass over 100 rooms and will also include a large residential condominium tower.
Such a prestigious hotel chain is right at home with an owner like JHSF Participacaoes. Run by Jose AuriemoNeto, one of Brazil’s most prominent real estate developers, JHSF Participacaoes is proving that Brazil is every bit as capable of delivering high-end luxury as any other premier destination in the world. With the acquisition, in 2014, of the Fasano hotel chain, for $18 million, AuriemoNeto has made serious inroads to becoming a major player in the global luxury hotel market. However, the competition is stiff. Even with AuriemoNeto’s extensive expertise building some of the premier luxury properties in Brazil, it is still an open question as to whether or not he will be able to compete with the likes of Hilton, Marriott and other global luxury hotel brands.
What is not in question is AuriemoNeto’s ability to lead his company and implement a strategic vision that has led to incredible growth in the firm and great benefits for Brazil as a whole. After taking the firm public, in 2007, in one of the largest IPOs of its kind, the luxury real estate developer has managed to increase the valuation of his firm from $100 million to well over $1 billion, representing a more than tenfold increase, inside of less than a decade. This is yet more evidence of AuriemoNeto’s remarkable leadership abilities and his understanding of the luxury real estate market. To know more click here.
With the acquisition of the Fasano hotel chain, AuriemoNeto is taking yet another step on the road to decisively establishing JHSF Participacaoes as one of the major operators and owners of real estate throughout Brazil.