Companies like Blistex and Chapstick have long been at the forefront of the lip care industry. But seven years ago, Evolution of Smooth (EOS) came on the scene and has now surpassed these long-standing companies. EOS founders convinced a buyer from Walgreen’s to sell their products, and now the colorful cylinders of lip balm are at many major supermarkets. Celebrities like Miley Cyrus and Kim Kardashian have even been seen using EOS, which had made the products even more popular. EOS also used Facebook and other social media platforms to advertise.
Beauty publications like Allure and Cosmo have featured EOS lip balm several times, and consumers seem to enjoy the natural ingredients like shea butter and vitamin E, which condition and heal the lips, https://evolutionofsmooth.com/lip-balm.html. Sanjiv Mehra, EOS cofounder, shared that he is excited about the success of the company, and states that now is the right time to let customers know a little more about EOS and the quality products the company sells.
EOS is worth $250 million and is currently the second top selling lip balm brand in the United States, after Burt’s Bees. The lip balm company sells 1 million units every week, and is set to be part of the growth of the lip care industry, which is set to reach $2 billion by the year 2020.